Ramaswamy held numerous events in several counties in Iowa and New Hampshire, but his poll numbers did not increase.
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Vivek Ramaswamy prepares an advertising campaign worth more than $10 million
Even with former New Jersey Gov. Chris Christie not campaigning in the state this election cycle, Ramaswamy was only able to garner 4 percent of the vote in the Hawkeye State, according to the latest NBC News/Des Moines Register/Mediacom report. poll published Monday.
With 43% of the vote, former President Donald Trump still holds first place.
Vivek Ramaswamy intends to invest a substantial amount of money in an advertising campaign to reverse the declining poll numbers. In a last-ditch effort to win the 2024 election, he will launch an eight-figure ad buy in the early-voting states of Iowa and New Hampshire.
In two important early-voting states, the 38-year-old biotech entrepreneur will spend an eight-figure sum on broadcast, cable, radio, digital and direct mail. As of Saturday, the total cost of the investment will be $8 million in Iowa and $4 million in New Hampshire.
72 days before the Iowa caucuses, the first ad in its “TRUTH” series, a visually stunning clip of Ramaswamy campaigning and stating the “10 Truths” that serve as his platform, will air on November 4.
Vivek Ramaswamy’s ’10 Truths’ include: ‘There are two genders’, ‘reverse racism is racism’, ‘an open border is not a border’, ‘parents determine their children’s education’ and “the American Constitution is the greatest guarantor of liberty in human history.”
Tricia McLaughlin, Ramaswamy’s communications director, said in a statement: “Moving up earlier would have been stupid. And that’s just the beginning. If people thought he was being aggressive about the events leading up to this, stay tuned for after November 8th.
In response to a question about how the campaign would gain momentum as the fight for the 2024 primary heats up, the GOP candidate told reporters to “stay tuned.”
Ramaswamy told NBC News on Wednesday at a campaign event in Windham, New Hampshire, that he thinks “we would probably win Iowa, New Hampshire right now if the election was among the sub -set of people who attend events”. He is now trying to reach these people through advertising, as he realizes that he needs to reach a wider audience.
He said: “We will stop at nothing until we win… And so I think you will see that very soon, and it will accelerate and so stay current, but that will only be the tip of the line. ‘iceberg. that’s what you’ve seen so far, between now and January.
On November 8, in Miami, Florida, NBC News will conduct the third debate of the Republican primaries, and Ramaswamy will be one of the contenders on stage.
Besides Ramaswamy, DeSantis’ campaign has ramped up and increased spending on television ads in the state.
U.S. Sen. Tim Scott of South Carolina said last week he would “go all in on Iowa,” moving staff and advertising dollars to the state and establishing a campaign headquarters in West Des Moines in an effort to bolster his failed campaign.
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